The foodservice sector has welcomed with open arms technological innovations that allow them to increase sales and customer loyalty. Self-service screens and kiosks are the differentiating elements in a growing trend that responds to consumers' need to streamline, personalize and speed up the ordering process.
Enzyme Advising Group, a leader in technology innovation in the restaurant industry, has implemented an omnichannel solution for Daufood on the AWS cloud that allows users to order through multiple channels:
- Self-service kiosks located in the stores.
- An App used by Daufood's Call Center agents to manage orders placed by customers over the phone. The app allows orders to be automatically distributed to the customer's nearest store.
For Daufood, kiosks have become an essential part of the customer journey as they allow customers to place orders at their own pace and customize orders according to their tastes. The main advantages of ordering through kiosks are:
- Eliminate queues
- Reduced waiting times
- Reduced human error
- Average ticket increases, thanks to upselling and cross-selling.
- Employees can focus on operations, leaving the entire order-taking process in the hands of the customer.
- Language barriers are eliminated
- Visibility of all products is provided
According to Javier Pastor, CTO and Chief Technology Officer of Daufood, "this is a solution that streamlines the sales process, increases orders and the average sales ticket, making it an essential tool in the group's stores. Its success is based on its ease of use, usability, user experience, flexibility and the efficiency of the purchasing process".
Daufood, owner of the Domino's Pizza Master Franchise in different European countries. After the recent acquisition of the Anatron Group, owner of the Domino's Pizza Master Franchise in several countries in southeastern Europe, it has become the first Master Franchisee of the brand worldwide, in terms of countries in which it operates. Daufood began its journey in Portugal in 2015, subsequently opening in Austria and Slovakia in 2017 and recently, in the Czech Republic.
Offering a quality product and with the best service, are the distinctive characteristics that define Daufood and that they offer to their customers. EMPLOYEES, their COMMITMENT and PASSION are the success factors that, together with innovation and an unlimited desire to improve, form their DNA.
Domino's Pizza, a world leader in its sector, was founded in 1960 in the United States and today has more than 17,000 stores and a presence in more than 95 countries.